Kuwonjezeka kwachangu kwa zakumwa za tiyi zatsopano: makapu 300,000 amagulitsidwa tsiku limodzi, ndipo kukula kwa msika kumaposa 100 biliyoni.
Pa Chikondwerero cha M’chilimwe cha Chaka cha Kalulu, chakhala chosankha china chatsopano kuti anthu akumanenso ndi achibale awo n’kuyitanitsa zakumwa za tiyi kuti atenge, komanso kumwa tiyi wa masana limodzi ndi anzawo omwe anataya kwa nthawi yaitali.Makapu a 300,000 amagulitsidwa tsiku limodzi, ndipo mizere yayitali yogula ndi yochititsa chidwi, ikukhala chikhalidwe cha achinyamata ena ... M'zaka zaposachedwapa, zakumwa za tiyi zatsopano zakhala malo owala pamsika wa ogula ku China.
Kumbuyo kwa kutchuka ndi zilembo zamafashoni ndi zachikhalidwe kuti zithandizire ogula achichepere, komanso kusinthika kosalekeza ndikusintha kwa digito kuti zigwirizane ndi zomwe msika ukusintha mwachangu.
Pa tchuthi cha Chikondwerero cha Spring chaka chino, sitolo imodzi ya tiyi yatsopano ku Shenzhen inalandira alendo oposa 10,000 patsiku;Pulogalamu ya Mini Festival ya Spring idaphulika, ndipo malonda m'masitolo ena adawonjezeka ndi 5 mpaka 6;ophatikizidwa ndi masewero otchuka, zakumwazo zidagulitsidwa pafupifupi 300,000 patsiku loyamba.makapu miliyoni.
Malinga ndi a Sun Gonghe, mkulu wa komiti ya New Tea Drinks Committee ya China Chain Store and Franchise Association, pali matanthauzo awiri a zakumwa za tiyi zatsopano m'njira yotakata komanso yopapatiza.M'lingaliro lalikulu, amatanthauza mawu odziwika bwino amitundu yonse ya zakumwa zomwe zimakonzedwa ndikugulitsidwa pamalo ogulitsa zakumwa zapadera;Mtundu umodzi kapena zingapo zopangira zimasinthidwa kukhala zosakaniza zamadzimadzi kapena zolimba pamalopo.
tiyi wapamwamba kwambiri monga Dahongpao, Fenghuang Dancong, ndi Gaoshan Yunwu;zipatso zatsopano monga mango, pichesi, mphesa, magwava, mandimu onunkhira, ndi tangerine;Zakumwa zatsopano za tiyi zokhala ndi zida zenizeni zimakwaniritsa zosowa za m'badwo wachichepere wa ogula pofunafuna zabwino komanso umunthu.
The "2022 New Tea Drinks Research Report" yotulutsidwa posachedwa ndi New Tea Drinks Committee ya China Chain Store and Franchise Association ikuwonetsa kuti kukula kwa msika wa zakumwa za tiyi zatsopano za dziko langa zakwera kuchokera pa 42.2 biliyoni mu 2017 kufika pa 100.3 biliyoni mu 2021.
Mu 2022, kuchuluka kwa zakumwa za tiyi zatsopano kukuyembekezeka kufika 104 biliyoni, ndipo malo onse ogulitsa zakumwa za tiyi adzakhala pafupifupi 486,000.Mu 2023, kukula kwa msika kukuyembekezeka kufika 145 biliyoni.
Malinga ndi "2022 Tea Beverage Development Report" yomwe idatulutsidwa kale ndi Meituan Food and Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning ndi mizinda ina ili m'gulu lamizinda yabwino kwambiri potengera malo ogulitsira tiyi ndi maoda.
Lipoti la China Chain Store and Franchise Association likuwonetsa kuti mphamvu zogulira za ogula komanso kufunikira kwa ogula pamitundu ndi mtundu ndizofunikira kwambiri pakupanga zakumwa zatsopano za tiyi.
"Matiyi ambiri amkaka omwe kale anali otchuka amaphikidwa ndi ufa wa tiyi, creamer, ndi manyuchi. Chifukwa cha kuwongolera kwa moyo, kufunikira kwa ogula pachitetezo cha chakudya ndikuwonjezereka, komwe kwasintha kwambiri pakukula kwa msika. zakumwa za tiyi."Wang Jingyuan, yemwe anayambitsa mtundu wa LINLEE, womwe umakhazikika pa tiyi watsopano wa mandimu, adatero.
"M'mbuyomu, kunalibe msika wa tiyi wa achinyamata omwe ali ndi vuto logwiritsa ntchito kwambiri komanso kufunafuna zachilendo komanso zosiyanasiyana," atero a Zhang Yufeng, mkulu wa tiyi wa Naixue.
Ofufuza a iiMedia Consulting ati poyerekeza ndi tiyi wamkaka wamasiku ano ndi zakumwa zina, zakumwa za tiyi zatsopano zasinthidwa ndikusinthidwa posankha zinthu zopangira, kupanga, mawonekedwe owonetsera, ndi kagwiritsidwe ntchito ka mtundu m'zaka zaposachedwa, zomwe zikugwirizana kwambiri ndi kumwa. achinyamata lero.Kukopa ndi zokongoletsa kukoma.
Mwachitsanzo, kuti agwirizane ndi zomwe zikuchitika masiku ano ogula akutsata zakudya zachilengedwe komanso zathanzi, mitundu yambiri ya zakumwa za tiyi zatsopano zayambitsa zosakaniza monga zotsekemera zachilengedwe;onse amatsindika za nthabwala ndi ndakatulo zaunyamata.
"Monga chakudya chopepuka, chakumwa chatsopano cha tiyi chimakwaniritsa zofuna za achinyamata kuti azisangalala, zosangalatsa, kugawana nawo ndi zina zofunika pamoyo watsiku ndi tsiku, ndipo zasintha kukhala chonyamulira cha moyo wamakono."Munthu woyenerera yemwe amayang'anira HEYTEA adatero.
Ukadaulo waukadaulo wapaintaneti umathandizanso kukula mwachangu kwa mabizinesi atsopano akumwa tiyi.Malinga ndi kuwunika kwa omwe ali mkati mwamakampani, kulipira pa intaneti ndi kasamalidwe ka data yayikulu kumapangitsa kuyitanitsa kwapaintaneti kukhala kosavuta komanso kwachangu, zomwe zimapangitsa kugulitsa kukhala kolondola komanso komamatira.
Zakumwa zatsopano za tiyi zalimbikitsanso achinyamata kuti azindikire chikhalidwe cha tiyi.Malinga ndi maganizo a Sun Gonghe, achinyamata amene amakonda kumwa tiyi watsopano mosadziwa atengera chikhalidwe cha tiyi cha ku China m’njira yamakono.
Chikhalidwe cha "dziko" chomwe chatchuka m'zaka zaposachedwa chikugundana ndi zakumwa zatsopano za tiyi kuti zipange zowala zatsopano.Kuphatikizana ndi ma IP odziwika, ma pop-ups osapezeka pa intaneti, kupanga zotumphukira zazinthu ndi njira zina zachinyamata zosewerera, kwinaku kulimbikitsa kalembedwe kamtundu, kumathandizanso kuti ma tiyi apitilize kuswa bwalo, kukulitsa chidwi cha ogula kuti azitha kudziwa bwino komanso kudziwa zambiri.
Nthawi yotumiza: Feb-23-2023